10,000 Girls Campaign (Completed)
Eclipsed: 10,000 Girls was a campaign inspired by the Broadway show Eclipsed starring Academy Award® winner Lupita Nyong’o, directed by Liesl Tommy, and written by Danai Gurira. The objective of the campaign was to enable young women to attend their landmark production – the first in Broadway history to feature an all-female cast, director, and playwright.
As the name suggests, the goal of the 10,000 Girls campaign was to illuminate the historic nature of the production, the stellar cast and the timely themes of the story to: (1) enable 10,000 disadvantaged girls to experience a Broadway show, (2) showcase the relevance of the play in an educational context, ad (3) pilot a new approach to educational outreach in the theater industry. Thanks to individual donations and educational grants, the Broadway Education Alliance raised $181,155. Through an online application process, the program funded 162 schools, non-profit organizations and community groups who brought 4,195 young women, ages 12-25, to New York City to see the show on Broadway at an average ticket price of $43.18.
A special edition of StageNotes®, a digital study guide was also produced and distributed free to hundreds of schools, community centers and civic groups to provide historical background, cultural references and lesson plans inspired by the play.(http://stagenotes.net/educationguide/eclipsed/).